Sweet dreams are made of this

Marcia Downham
Published December 2008

Mom’s the word (and owner) at expanding Tracycakes Bakery Cafe’s

Going from a conventional stay-at-home-mother who loved to bake to a successful business owner, Tracy Dueck is now a firm believer that if you build it they will come. Offering scrumptious cupcakes and other sweet and savoury delicacies, Dueck’s Tracycakes cupcake concept cafe is the only one of its kind in the Fraser Valley
– and it has tempted many to indulge in a little piece of sugar heaven. Her cafe makes any customer feel warm and welcome, as it is elegantly filled with antique furniture, crystal chandeliers and the unmistakable aroma of fresh baked treats.

“Our main focus is to make everyone feel like they matter, like they belong – and the cupcakes are just a catalyst for that,” said Dueck. It is important to Dueck that she and her staff always leave a lasting impression on their customers. One of the ways they try to achieve that is by handing each customer special handmade business cards containing thoughtful quotes. “It’s a little food for thought, when our customers leave we don’t want them to remember just the cakes, we want them to remember the conversations they had and how they connected with family, friends or colleagues,” she said.

Dueck opened her first Tracycakes in September 2006 in Fort Langley’s Marr House, but because there was such a high demand for her specialty cupcakes and fresh home-cooked food, Dueck decided to open a second Tracycakes in Abbotsford at 101-2636 Montrose Ave.

“Before I was having to turn people away – it was so successful that I knew I needed more space,” said Dueck. It wasn’t long after she opened her new Abbotsford location (nine months ago), that she began to have a steady flow of loyal customers, she said. “It became apparent that people in Abbotsford love their sweets.” Dueck was thrilled with the results of her business decisions.

“I was just a mom with a dream – and this is just icing on the cake.” Dueck has no former culinary credentials, stating she is just passionate about what she does. Tracycakes Bakery Cafe offers 35 varieties of cupcakes including flavours such as Va-Va Vanilla, Smartie Pants and Peppermint Patty. All the cupcakes, offered in two sizes (regular and babycake) are hand-decorated and topped with buttercream icing.

Whether it be pick up, delivery or sit-in, Tracycakes aims at catering to everyone’s needs. They also do birthdays, graduations, bridal and baby showers, holiday and corporate events. In addition to cupcakes, Tracycakes serves mouth-watering homemade soups (a customer favourite is Dueck’s Borscht), salads, sandwiches, cheesecakes, dessert rounds, continental breakfasts, quiche and shepherd’s pie.

Getting into the Christmas spirit, Tracycakes is holding a winter poem contest for students eight to 12 years of age. The students’ poems must be about their love for Christmas or the winter season – the winner will receive a dozen free babycakes every month for a year and have his or her poem showcased at the cafe. There will also be a Jazzed Up High Tea Christmas event with live jazz music and specialty loose leaf teas on Dec. 12 in the Langley location (9090 Glover Road) and Dec. 19 in Abbotsford.

 

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